Painted by James Charles
Haunted Mansion.
A launch. A sensation.
Our Work
The launch of an iconic brand needed an iconic soirée. When Painted by James Charles officially launched in the UK, including on TikTok Shop and with domestic shipping, there was only one way to celebrate – with an epic Haunted Mansion themed event with some of the UK’s best MAUs, Painted customers and TikTok Shop affiliates. A fully themed location in Manchester became the destination for the event, including an intimate dinner setting, media wall, press attendees, and more, making headlines and a colourful splash to kick off the brand’s presence in the UK.
