Global Headquarters
Gold Coast:

18 Ashmore Road,
Queensland 4217
+61 07 5649 6848
hq@spinandco.com
LA: la@spinandco.com
London: uk@spinandco.com
Dubai: uae@spinandco.com

Services

Comprehensive
Brand Solutions
for High-Performance
Results

Spin&Co. is one of Australia’s only experienced global brand agencies. Our team has worked with some of the world’s biggest brands and celebrities, and is responsible for the growth and sale of some of the worlds most iconic brands.

Public Relations

We immerse ourselves in our client’s worlds. We are experts in their industries, and we create concepts for that we are certain will resonate with audiences to garner real results. From conceptualisation, through to planning, execution, results and reporting, we work with brands that impress, from product seeding, media opportunities, social rollouts, full-scale activations, high-profile brand events, and everything in between. We also specialise in building, protecting, recovering and maintaining positive reputations for clients as part of our full-spectrum PR and communications offering. 

Strategy & Planning

Strategic communications management is the foundation to any brand’s PR management, spanning press and social media. The goal: to build long-term, authentic brand equity and consumer loyalty, delivering high ROI for clients. 

Media Relations

PR cuts through ad fatigue with real stories placed in trusted editorial outlets, and remains one of the most powerful tools for generating mass awareness. Relationships and placement of stories are what make or break opportunities.

Seeding & Gifting

Getting products in the hands of the media, influencers, content creators, and celebrities that matter is a specialised craft. We curate target lists, conduct outreach, and negotiate opportunities, and dispatch from our dedicated warehouse on the Gold Coast – an unrivalled integration that reaps real rewards.

Playbooks & Community Management

We craft bespoke handbooks for communications and social media, including for handling of community management. We can also support with the customer service side of community management. 

Reputation Management

Reputations are built. Maintaining them is essential to build trust and strengthen partnerships. From small incidents that require minor intervention, to large-scale international incidents that call for widespread action, management across media, partners, stakeholders and beyond becomes critical to minimising impact. As one of Queensland’s only experienced crisis management agencies, we’re well positioned to manage the full spectrum of potential issues or concerns. 

Talent

Working with talent for strategic brand collaborations can make or break a campaign. From identifying influencers or celebrities to create content, to having them represent brands at events, there is an art to meshing the perfect talent with a brand’s purpose to maximise impact. We develop strategic engagement plans, nurture relationships, and create brand-talent partnerships that garner mass results. From one-off moments to months-long campaigns, working with talent isn’t a simple marketing tool, it’s a curated artform when executed correctly. 

Paid & Organic Creators

From event attendance to UGC creation and everything in between, a carefully curated influencer list is essential. It’s about knowing the who’s who and how they can work with and for your brand.

Celebrity Marketing

Engaging with celebrities for enhanced brand visibility across event appearances, product placements and endorsements requires a level of connection via contacts that few possess.

Talent Management

We work with a strictly limited number of talent on a management basis, covering full-service support from facilitating brand deals, to advising on partner agreements, publicity support, personal brand management, and more. 

Brand Activation
& Event Management

We craft immersive brand activations that captivate audiences and spark conversation. From luxury pop-ups to large-scale experiential launches, we turn bold ideas into unforgettable moments. Our team blends strategy, storytelling, and flawless execution to transform spaces into powerful brand experiences that drive visibility and cultural relevance. Whether unveiling a new collection or amplifying an existing identity, we build activations that resonate long after the event ends. From concept and creative direction to guest curation and press coverage, we handle every detail to ensure impact and seamless delivery.

Conceptualisation

Matching great brands to even greater moments, no matter the brief, no matter the location around the world, almost anything is possible. 

End-to-End Management

Designs, day-of management, gift bag sourcing, venue and furniture sourcing, manpower and security, food and beverage menus, supplier management, branding, post-event wraps, and beyond. 

Guest List Curation, Invitations & Attendee Management

The right guests at the right events. It just makes sense. The process managed from invitation to post-event follow ups. 

Event Promotion

Public event promotion to generate mass attendees via multi-channel communications to guarantee results. 

Content Creation
& Production

Quality executions require an exquisite eye for detail. Creative concepts, mood boarding, capturing, editing, publishing. Across social media, photography, videography, graphic design, copywriting, and more, our team can provide end-to-end support. Production capabilities span app content, social content, website production, fabrication design and production support.

Social

Beyond content creation, we reimagine social. Bridging a social strategy with impactful results that perform across platforms, we design and create static, video, graphic and interactive content that resonates with audiences.

Photography & Videography

Your brand captured through our lens. A variety of styles with full editing capabilities. Stunning compositions delivered through an art director mindset.

Graphic Design

We craft designs that capture attention and lead to results. Brand identities, websites, flyers, promotional materials, the full spectrum of marketing materials, brought to life in show-stopping visuals.

Copywriting

Targeted copy that is built for your brand. Written by humans in your tone of voice for authentic and results-driven impact.

Branding & Event Fabrication

From custom branded cards and packaging, to full-scale activation and pop-up design, construction and installation. Big or small, we can design and make it. 

App Content

From brief, through content capture, editing, and uploading, all designed for optimal UX and visually aesthetic results.

Website Development

Branding assistance and project management of new or reimagined website development.

Digital Lead Generation

Utilising Google AdWords, Meta, LinkedIn, TikTok advertising to increase brand exposure and revenue.

Partnerships

Successful partnerships require a strategic foundation. There’s no one-size-fits-all approach to success. We marry brands with other brands, talent with brands, and talent with talent, ensuring that goals and interests are aligned. When it comes to partnerships, knowing when to walk away is just as important as deciding when to proceed. We provide strategic consultancy from introduction of suitable opportunities to the realisation of partnerships and fulfilment of results. We foster effective partnerships that are forged through process, structure, trust, transparency and nurture for results that last. 

Brand-Personality Matches

Securing talent to represent brands. Sourcing brand opportunities that align with talent. From one-off event partnerships, to continuous engagement that spans years, the right talent and the right brand partnered together can produce magical results. 

Symbiotic Brands

Partnerships are built, not found. When it comes to brand partnerships, alignment and results for both parties are key.

Stakeholders

Collaborative partnerships that are strategically aligned for long-term results.

TikTok Shop

The TikTok Shop ecosystem is a force that is reshaping the face of e-commerce. The online marketplace integrates with the existing platform and offers users the chance to purchase directly from TikTok, including during ‘Live’ sessions hosted by brands that merge e-commerce and entertainment. There are already more than 500,000 merchants in USA and 200,000 in UK, with the functionality soon to also be released in Australia and set to take the market by storm. As experienced consultants in the complex universe of TikTok Shop, we have been responsible for breaking Black Friday sales records on TikTok Shop Live, and breakthrough brand entries into USA and UK. We’re primed to support entry and management in existing markets, as well as spearheading preparations ahead of its launch in Australia.

TikTok Shop Set-up

From branding to pricing and aesthetic appeal. The right set-up helps yield results.

Live Selling

Live selling on TikTok Shop is a specialised artform that only few can master. Set creation, behind-the-scenes mechanics, scripting and more – a lot goes into crafting a Live that truly sells.

Affiliates

TikTok Shop affiliates represent one of the fastest-growing channels for social commerce. Successful management of an affiliate program can lead brands to sell hundreds and thousands of products, greatly contributing to revenue through a unique creator network.

Shipping

Management of logistics is a core element of TikTok Shop, whether that be via a 3PL or Fulfilled by TikTok (FBT).

Violations

Keeping a TikTok Shop merchant page active and open for selling is a craft in itself and requires ongoing navigation. Violations can be frequent and accidental due to a BTS change in TikTok’s policies, content or shipping violations, or operational failures.

TikTok Shop POC

We are uniquely placed to have dedicated TikTok Shop representatives who assist with back-end technical elements of the platform when required.

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