Hismile x Anna Paul

Our Work

Global oral health brand, Hismile, and TikTok star, Anna Paul, partnered to launch a cotton candy-favoured toothpaste, elevating the already popular flavour. The collaboration drew major attention, with Anna embarking on a multi-city, multi-country tour from Sydney to London and beyond, to launch the flavour. The tour including meet-and-greets with fans around the world, as well as store visits and appearances at stockists including Boots and Chemist Warehouse.