Offline

Our Work

A strategy meeting that led to a concept that generated more ROI in the first few months than anyone could have imagined. Online brands are captivating audiences, so we devised a way to harness that popularity and bring them into brick-and-mortar retail, for a limited time only. Offline at Pacific Fair is a space with an identity of its own. A destination where customers know they can look to, to find the internet's most viral brands, Offline. Built from the ground up, including conceptualisation and development of brand identity, to seeing brand launches through to fruition, this PR-driven initiative epitomises what it means to deliver 360° initiatives. Bringing the viral online brands to adoring fans, Offline at Pacific Fair is the place for shoppers to come face-to-face with their favourite internet brands, and the place where online brands want to be. Featuring a sleek, minimalist design that allows brands to seamlessly integrate within the space as it becomes the home of the brands we love to watch.